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Alex Kerya

Building products at the intersection of traditional finance and crypto.

VP Products at CEX.IO. Independent advisor to fintech and blockchain companies. Twelve years inside the industry - through every cycle, every regulatory wave, every "this time it's different."

Now

At CEX.IO, I oversee product strategy across trading, payments, custody, and non-custodial services. The platform serves 15M+ users with 45+ regulatory licenses across the US, EU, and global markets.

Outside CEX.IO, I advise founders and investors on what actually works at the boundary between fintech and crypto - payment flows, banking partnerships, stablecoin integration, regulatory positioning. Selectively, on problems where I can move the needle.

Selected work

  • Led product evolution of CEX.IO from cloud-mining startup to regulated global exchange
  • Built one of the first card-to-crypto purchase systems on the market (2015)
  • Launched B2B SaaS product from concept to $200M+ daily turnover
  • Took a validator product from zero to $250M in assets under staking
  • Advised Lido Finance during early stage, before $35.5B TVL peak
  • Advisory clients include Everstake, P2P.org, Changelly

Writing

I write on Substack about crypto market structure, stablecoin infrastructure, and what's actually happening inside regulated exchanges.

Read on Substack →

Featured in:

Advisory

Available for advisory engagements with fintechs integrating crypto, crypto companies scaling operations, traditional businesses exploring blockchain, and investors evaluating opportunities in the space.

Where I can help: product strategy, payment flow design, vendor selection, regulatory positioning, technical and commercial due diligence.

Get in touch